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Channel Marketing Group (CMG) and BtB Marketing Communications have combined their expertise in distribution channels, marketing, channel sales, and the electrical and lighting industries to provide you with the most comprehensive services to successfully reach the right targets with your solid-state lighting / LED technology.
Channel Marketing Group, a marketing consulting firm for manufacturers, distributors, distribution technology providers and industry associations, specializes in helping manufacturers and distributors grow their businesses. The company focuses on the electrical and lighting industries. CMG has developed strategic business plans, customer satisfaction research, marketing campaigns, incentive promotions, channel and distribution strategies, and product-line positioning in the electrical industry for almost 10 years.
BtB Marketing Communications, a full-service business-to-business agency, specializes in integrated marketing communications programs for clients in the electronics and electrical control industries. With 1/3 of the agency’s clients involved in the solid-state lighting industry at the component, fixture and system level, BtB delivers PR, web, collateral, media and other communications programs that support client sales and marketing objectives. For nearly 25 years, BtB has been helping clients solve marketing problems and challenges with “reality-based” programs, solutions and recommendations.
Channel Marketing Group and BtB Marketing Communications are both located in Raleigh, NC.
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